Monday, 20 June 2011

Berger's "Way of Seeing"

Main Idea: The essay tackles about how art, especially oil paintings, are being viewed then and now.


   1.  "During the time of traditional oil painting, from 1500-1900, paintings were prized because they were the only way to capture a moment in time and possess it forever." With the invention of the camera, art, in the form of images, is now accessible. "Art is now able to be reproduced and many people can view it, not solely an elite few. It also has the ability to change the entire meaning of a painting by placing it with certain texts or other paintings."


   2.  "Art is more widely viewed and loved because of being about to put pictures in books, postcards or posters."


   3. "The typical female nude painting of traditional oil painting period seems modest compared to what we encounter today, but it is also similar to many photographs today."


   4. "Reality was being measured by materials in the time of traditional oil painting. Art was just one way to measure reality even though it rarely depicted actual reality."


   5. "Publicity takes this idea of materialism and advertising one’s things from traditional oil painting and applies it to modern day advertising. Instead of showing the things that the viewer has, publicity shows what they need in order to be happy. "


----Valeriza Joy Pingoy----